The old social media manager is out, and now you're suiting up for the big race. Well, congratulations. The branded social media management arena is an...
Read the full blog
Few B2B marketing topics lead to swords being drawn faster than gated content. Marketers want those email addresses. Content people want their stuff out in...
B2B content marketing has peaks and lulls, and one of the things that elevates a senior content marketer above a junior content slacker is knowing how to...
Leadership is how B2B brands are built. But when it comes to content, thought leadership is the variety that gets the most oxygen. It has a great name...
Blogs cost money to write, especially in B2B, and they're slow burning by nature, leaving brands sorely in need of ways to maximize the reach and value they...
If you're a B2B business, or even a B2C business in certain domains, subject matter expertise can be a big factor in who you hire for marketing or content...
Guides and best practices for branded social are often written by agencies and influencers with millions of followers. But things often work differently at...
Marketing orthodoxy is largely written by leader brands for leader brands, which are only a tiny minority of the brands that exist. This extends to B2B brands and...
Blogs are the bread & butter of orthodox content marketing. Not every B2B business needs one, but if you don't have one, you'd better have strong brand...
If you're a B2B content marketer working in an industry that doesn't thrive during economic downturns, you're right to worry about them, because not only may you...
At agencies there can be quite specific differences between content writing and copywriting, and in what types of people do them. But clients are often...
Social media looks easy for the same reason writing looks easy, because we all do it. But anyone who does either professionally knows it's not even close to...
Ask a B2B marketer what the goals of content marketing should be, and awareness usually makes the list. And while this is not wrong, it's not the best...
Awareness and lead-gen tend to soak up most of the attention surrounding the content marketing funnel. Because awareness is how you get started, and...
When it comes to B2B content, lead generation is the holy grail, and the content marketer's job is to keep that sacred chalice full so your knights of the sales...
>If your brand is using social media primarily as an organic publishing and promotion channel, the difference between success and failure ultimately...
Probably no two terms in B2B marketing get mistaken for each other as often as demand generation and lead generation.. They are often treated as...
"Tesla does no marketing" is one of the business world's favorite factoids. While not exactly true (Tesla wouldn't sell tequila if they did no marketing), even...
The concept of brand advocacy, where your employees act in a concerted effort to raise your brand's profile via social media, is not new...
Content marketing assumes your brand's marketing funnel is in fact a funnel. Though there is disagreement about what role content should play...
Different marketers have slightly different views of the marketing funnel, and some differing names for the stages, and how many there are...
Branded social has gone from golden boy to punching bag in the past few years. Ad fraud, influencer fraud, organic decline, metrics gaming, and Radio Shack are...
Content marketing orthodoxy is very much oriented around larger businesses, leaving startups often addressed by "growth hackers" who seem more...
Back in the 20th century, the holy grail of marketing was to become a "heavyweight champion of the world" brand that inspires people to just do it. A brand...
